Branding Strategy Communication
for brave teams
Why elem?
Elem /ˈeləm/ – Adverb
A Serbian expression that indicates a word bringing the focus back to the essence; the beginning of the story; the point where everything started.
Closest English equivalent: “Hence,” “Thus,”.
Just like the word suggests, our mission is to bring marketing back to its essence — telling the truth about your brand, creating lasting impact, and making sure your story is heard as it should be.
Services
Employer Branding
Creative Concept
Brand Communication
Marketing Strategy
Website Development
Content Creation
Design
Pieces of Work
HR FACTOR
Showcasing Expertise Online
Crafted engaging social media content for Instagram and LinkedIn, while defining a clear visual and tonal style. Helped bring HR Factor’s projects, training programs, and service offerings to life, making their expertise visible and appealing to current and potential clients.
BAMBI
Employer Branding & Strategy
Strengthened employer awareness and showcased company culture on LinkedIn and Instagram. Developed strategic communication plans, content calendar, and creative campaigns to engage current and future talent.
ATAR
Branding from Scratch
Created a bold and witty logo that instantly communicates ATAR’s focus in ag tech. Designed a comprehensive brand book with guidelines to ensure consistent visual identity, and built a cohesive social media presence across Instagram and LinkedIn that makes complex technology accessible and engaging
Moments that made us blush
We have been working closely and successfully with “elem” for over a year now. Both personally and professionally, they have become a true asset to our company, bringing reliability, expertise, and a collaborative spirit to everything we do.
When our start-up needed promotion, we realized we had to hire an expert, as we lacked both the professional background and the time to learn social media while focusing on our core business.
Social media management and marketing aren’t my strong suit. Before working with elem, I tried two agencies, but the results never fully met my expectations. The very first visual they sent immediately felt right. They explained that they had thoroughly researched my brand and recognized my preference for a minimalist style with a clear, strong message. That’s when I knew we’d work together long-term. Communication is easy and efficient, and the results are authentic, clean, and highly professional.
Stories worth your coffee
